5 Ways to Drive More Conversions Without Reinventing the Wheel
We are living in a truly exciting time where digital technologies are disrupting every single industry. This means a lot of opportunities but also a lot of challenges for old business models…
Consistent leads are crucial to the growth and sustainability of any business. Are you seeing leads go up and down every month, relying on your network and crossing your fingers that new business will somehow find its way to you?
Lead generation is hard. Without leads, your sales is going no where!
If you haven’t done corporate and/or enterprise sales before, the biggest thing to understand is you can do it. But you’re going to have to hustle. Really, really hustle!
Many business owners want the customers and leads and users to come to them. They often want to focus on the funnel, A/B testing, product development, SEO optimization etc. etc.
That’s all great and for a self-service business, that’s most of it. But for enterprise sales, you’re going to have to get your arse out of the door and go close to some real live human beings.
Here are some simple strategies and tecnics you can deploy to avoid disaster to get you thinking in terms of growth and possibilities in terms of your business.
As a starting point, it’s really important to learn your prospects’ business in detail, and how your product enhances them. If this is boring to you, you will fail.
Learn how your potential customers will excel in their companies through your product. How can you help the person buying your product’s career? It’s not just about your fabulous solution. After all business is always about people.
You’re going to have to learn how to not take no for an answer, how to beg for a meeting, and how to ask for money and a check. This is really, really hard if you haven’t done this before.
And internally, you are going to have to manage and hire salespeople. Some will be great, some though won’t and will just take your money and will prove extremely expensive. You’re going to have to invest A LOT of time here. You can’t just hire some magic “VP of Sales” with 6 years of experience and have him/her scale the business. Instead, if you do that, you’ll actually end up with less sales than before.
Finally, people don’t buy products, they buy feelings. They buy states. They buy identities.
If you can incorporate these concepts and identify and engage these essential building blocks allows for enhanced understanding and control of your business. The great thing about these building blocks is that they apply and work universally with any business.
Understanding this, you can put this information to work for YOU in YOUR business!
The facts are no secret – these strategies are already known to you as a business owner. What many overlook is the cumulative impact of focused effort with clear measurable goals. Hope this makes sense.
Now my question is given what you know now, what will you do differently tomorrow?
