The Secret To Amazing Sales Engagement


About a week back, I made an interesting observation that it takes on average 18 calls to connect with a buyer. I also learned that four out of every five salespeople-, a customer meets- are mediocre, incompetent and/or in the worst case -ineffective. 

It was in this moment, I wondered what’s the opportunity cost here if we want to make mediocre experiences awesome and sales pitches too good to ignore?

Since the ability of the organization to compete for tomorrow is no small measure, one obvious way to counter these challenges rest in the organizations ability to change ahead of the curve.

Question though is how do you do that? As it turns out, the simplest solution is almost always the best. That best solution is sales training.  

In fact, it’s paramount for your salespeople and business. If you hire “A Players” but don’t invest in their growth you will never have an “A Team”. If you don’t have an “A Team”, you most likely have the above team.

Thus, it isn’t a huge surprise that companies with high-performing teams invest in their sales reps by allocating more budget to sales training.

If you’re not convinced, here’s an even bigger compelling reason to do so. In the realm of possibilities, it turns out that continuous training gives 50% higher net sales per employee.

The challenge though is to act before the ship starts taking on water. As we head into 2019, isn’t it time to revitalize your teams so you can retake lost ground before what’s happening starts to overwhelm what’s possible?

If your leading a sales team, it’s important that you need to connect with them. Whether you’re an established team, have a new team to lead, or are new a new Sales Manager, the biggest mistake you can make is to embrace the status quo.

In a world where yesterday’s success is never good enough, staying where you are means going backwards.

Question is given what you know now, what will you do differently tomorrow?